Top Digital Marketing Articles

This post features a compilation of the top digital marketing articles that are essential reads. We have meticulously handpicked the most valuable ones that cater to business owners like yourself.

Here are the best 6 digital marketing articles for you to read

Search Engine Optimization (SEO)

9 SEO Friendly Content Writing Tips to Outrank Your Competition

This article was written by Alison Lillie. The article discusses the top nine tactics that you can use to outrank your competitors in the search engine result pages. You can incorporate the listed tactics into your website and get your content optimized for both search engines and your target audience.

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Learn About the Three Core Web Vitals: LCP, FID, & CLS

Google announced that a new ranking factor to be rolled out in May 2021; page experience. As Google has continuously focused on improving user experience and encouraged website owners to do the same, it’s going to play a bigger role in 2021. Google also introduced new metrics that revolve around user experience and added them to Google Search Console recently; The Core Web Vital Vancouver on page optimization which consists of LCP (Largest Contentful Paint), FID (First Input Delay), and CLS (Cumulative Layout Shift).

Yoast has published this article and it was written by their strategic content specialist, Edwin Toonen. If you’re serious about retaining your search rankings in 2021, you might want to check out this article and get to know everything about Core Web Vitals. The documents published by Google can be slightly technical and hard to consume. This article is simple and easy to understand. Just give it a try reading it!

Five SEO Content Types to Grow Your Business Through 2020

This article was written by Jim Yu, the founder, and CEO of BrightEdge. The article was published on Search Engine Watch. In this article, you will learn the top five content types that you can integrate with your current content marketing efforts and scale your business growth.

According to Yu, you need to focus on written content, visual content like images, infographics and illustrations, video content, audio content, and interactive content like online courses and webinars.

The content that ranks and encourages people to engage is not the ones optimized for search but the ones that start with search. You need to understand your target audience and just get the right content type in front of them. And that’s why it’s important to focus more on strategic content planning with the use of data to produce content that fits each stage of your sales funnel.

8 On-Page Optimization That Google Hates

This article was written by Kristen M. Vaughn. On-page Optimization has evolved over the years and some still practising outdated techniques. In this article, the author has listed the outdated on-page SEO techniques you should avoid at all costs. These are the techniques you should avoid:

• Keyword Stuffing
• Optimizing for Desktop Alone
• Targeting Keyword for Traffic, Not Intent
• Unnatural Internal Linking
• Unique page for Every Keyword Variation
• Spammy Footers
• Cloaking
• Content Swapping

Ultimate Guide to Surfer Onsite Optimization in 2021

This amazing guide was written by Matt Diggity. As on-page optimization plays a vital role in ranking and attracting visitors to stay longer on your website, you need to make sure to get it right.

Surfer is an SEO tool that can accelerate your on-page optimization process. In this article, you will learn how to utilize the tool to create valuable content and rank for the right keywords relevant to your niche.

Note: Surfer is a paid tool that was launched in 2017. The tool has helped many websites to accelerate their on-page optimization tasks and assisted in developing high-value content.

Why Google Search Console & Google Analytics Data Never Matches

The article was written by Michael King, the founder and managing director of iPullRank. The data disparity between Google Search Console and Google Analytics has been a debate for years now.

In this article, you will find the reasons behind the difference in data between those tools. This article will help you realize the importance of Google Analytics and Google Search Console and how you can use them to grow your organic traffic.